Product Rollout

Product and Service Rollout

Consumer intelligence is the key to products and services that engage customers and promote usage. Telco customers leave a rich set of traces and patterns around the services they enjoy most, including call detail records, CRM data, call centre interactions, and clickstream data—more data volume and varietie than a traditional data warehouse can keep up with.

Mobile devices in particular produce huge amounts of data about how, why, when, and where they are used. But again, while traditional enterprise data warehouses are great at analyzing structured data, they are challenged by unstructured data and cannot keep up with streaming and machine-originated data.

The PHEMI Central Big Data Warehouse can help telcos manage the data needed for deep product insight:

  • Keeping up with the volume, velocity, and variety of data generated by the telco network and customers
  • Providing the ability to parse, extract, recognize, index, and catalog semi-structured and unstructured data
  • Integrating with the organization’s favorite business intelligence and analysis tools
  • Adding descriptive metadata that allows full control and management through the data lifecycle

The PHEMI Central Big Data Warehouse produces analytics-ready digital assets from structured, semi-structured, and unstructured data, so that this information can be mined for product and service insight, ultimately driving new product and service rollout.